BibTalk | 毕毕叨叨

BibTalk is a high-fidelity mobile app prototype — a smart job application assistant for college students in China. I designed it in August 2021 during the UI Design Program at Sun Yat-sen University, covering the full process from problem framing and research to the final interactive prototype.

China saw 8.74 million college graduates in 2020, and 56.9% of college students entered the job market. While 80.7% of them relied on online platforms during job hunting, 62.2% had to juggle multiple platforms at once — and what they needed most was an efficient way to manage the whole process.

Competitive analysis of networking and knowledge-sharing apps in China showed that existing products focus narrowly on job search, offer limited communities for experience sharing, and scatter application information across platforms. This pointed to four design implications: tailor the product to college students’ application needs, build a community for high-quality job information sharing, foster efficient and trustworthy community vibes, and refine user-friendly interfaces for students.

Based on semi-structured interviews with potential end-users, I created two personas capturing the core pain points: an active applicant overwhelmed by scattered information and missed interview schedules, and a cautious planner struggling with decision fatigue and inefficient hand-written notes.