@article{kim2025unraveling, author = {Kim, Terry Haekyung and Im, Hyunjoo and Chen, Zhanming}, title = {Unraveling Morality: The Impact of Business Size and Family-Owned Businesses on Trust Formation}, journal = {International Textile and Apparel Association Annual Conference Proceedings}, volume = {81}, number = {1}, year = {2025}, month = jan, issn = {2769-0512}, doi = {10.31274/itaa.18624}, url = {https://www.iastatedigitalpress.com/itaa/article/id/18624/} }