@article{im2025humanizing, author = {Im, Hyunjoo and Kim, Terry Haekyung and Chen, Zhanming}, title = {Humanizing Handmade Brands: How Handmade Brands Are Perceived Authentic}, journal = {International Textile and Apparel Association Annual Conference Proceedings}, volume = {81}, number = {1}, year = {2025}, month = jan, issn = {2769-0512}, doi = {10.31274/itaa.18690}, url = {https://www.iastatedigitalpress.com/itaa/article/id/18690/} }